To ask the Scottish Executive how much each of its departments (a) spent in 2002-03 and (b) plans to spend in (i) 2003-04 and (ii) 2004-05 on advertising and marketing, broken down by month and media type.
The expenditure onadvertising and marketing in 2002-03 is as follows.
Health Dept: Drugs, Flu, Breathing Space, Healthy Eating/LivingNHSHelpline, Free Personal Care, Organ Donation, Organ Retention
| Total (£) |
TV | 2,079,224 |
Radio | 309,910 |
Cinema | 138,895 |
Press | 1,078,466 |
Outdoor | 565,185 |
Research | 110,031 |
Non-advertising Support | 437,689 |
Production | 1,104,538 |
| £5,823,938 |
Justice Dept: Crime Brakers, Domestic Abuse, Fire Prevention, Safer Scotland
| Total (£) |
TV | 232,351 |
Radio | 108,599 |
Cinema | |
Press | 346,963 |
Outdoor | |
Research | 41,494 |
Non-advertising Support | 140,968 |
Production | 432,503 |
| £1,194,388 |
Rural Affairs Dept: Environment, Farmers on Line
| Total (£) |
TV | 349,680 |
Radio | |
Cinema | |
Press | 118,431 |
Outdoor | |
Research | 60,638 |
Non-advertising Support | 154,940 |
Production | 282,585 |
| £966,274 |
Development Dept: European Year of the Disabled, Glasgow Housing, Racism,Road Safety
| Total (£) |
TV | 1,355,578 |
Radio | 173,565 |
Cinema | 76,424 |
Press | 78,063 |
Outdoor | 392,684 |
Research | 23,569 |
Non-advertising Support | 355,255 |
Production | 979,018 |
| £3,434,156 |
Education Dept: Child Protection on the Internet, Children's Hearings,Funding for Learners, Home Reading, Social Care, National Debate on Education,UEFA
| Total (£) |
TV | 111,235 |
Radio | 266,361 |
Cinema | 56,187 |
Press | 637,084 |
Outdoor | 4,434 |
Research | 209,981 |
Non-advertising Support | 297,772 |
Production | 409,762 |
| £1,992,816 |
ELL&T Dept: DigitalAccess, Concessionary Travel, Regional Selective Assistance, Travel Awareness,Traveline, Broadband
| Total (£) |
TV | 331,278 |
Radio | 112,643 |
Cinema | |
Press | 289,374 |
Outdoor | 211,704 |
Research | 43,314 |
Non-advertising Support | 256,301 |
Production | 159,646 |
| £1,404,260 |
Advertising Total | 2002-03 | £13,172,907 |
Non-advertising Support Total | 2002-03 | £1,642,925 |
I have set the advertisingbudget for 2003-04 at £9.75 million, a reduction of more than 25 per cent onthe previous year. This is in line with the First Minister’s public undertakingto reduce advertising expenditure.
Non advertising supportitems – some of which could be described as marketing - such as websites,response mechanisms, events, sponsorship, exhibitions, equipment hire, campaignpromotion, and printed promotional and information material are budgeted at£1.64 million, the same level as for 2002-03.
A monthly breakdown ofexpenditure for 2002-03 and 2003-04 would only record the arbitrary paymentdate of invoices and therefore would serve little purpose in view of the costto provide such information.
Plans for 2004-05expenditure are not yet available.