To ask the Scottish Executive what action it and VisitScotland will take to promote Dundee as a first-class holiday destination.
The Scottish Executive and VisitScotlandremain committed to increasing the value of tourism across all areas of Scotland as wasdemonstrated in the recent launch of a Tourism Framework for Change. VisitScotlandwill continue to promote Dundee as a great city to visit through a range of marketingcampaigns and other promotional activities.
Dundee is promoted as part of VisitScotland’s City Break marketingcampaigns along with Edinburgh, Glasgow, Aberdeen, Inverness, and Stirling. Dundee is also featured in VisitScotland’s recent CityFreedomcampaign, which promoted the idea that visitors to Scottish cities can get the bestof both worlds – urban and rural experiences combined in one short break. The campaigntargets visitors from the UK. City breaks, with elements such as walks, cycling, wildlife,architecture, gardens, castles and historic sites, will be promoted in a varietyof ways. A new section has been included on VisitScotland’s city breaks website(www.visitscotland.com/citybreaks),which gives visitors information about everything from day trips to where the bestcity and rural views are. As part of the campaign 46,000 direct mail leaflets willbe sent to people who take city breaks across the UK containingthe message “no need to be torn between city and country on a short break in Scotland”. TheList Cities Guide will be used as part of the City Freedom Springdirect mail, and electronic newsletters featuring the six cities with the lead theme City Freedom, supported by City Culture and City Shoppingwill go out early in April.
In addition, VisitScotland isworking in conjunction with BBC Radio 1 to ensure that Dundee gets the maximum benefitfrom Radio 1’s Big Weekend in May when they will take over Camperdown Park in Dundeefor the weekend of Saturday 13 May and Sunday 14.