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NHS Inform is the primary source of information for public and healthcare professionals in Scotland. The website has a dedicated page for ankylosing spondylitis (AS) which provides advice on symptoms, diagnosis and treatment. The web page is available at the following link:

http://www.nhsinform.co.uk/health-library/articles/a/ankylosing-spondylitis/introduction.

In addition to the dedicated pages for AS, NHS Inform also hosts the Musculoskeletal (MSK) Zone which provides a wide range of information for people with back pain including all evidenced based information on the signs and symptoms of inflammatory back pain. The MSK Zone is can be found at the following link: http://www.nhsinform.co.uk/msk.

The MSK Zone currently receives over 17,000 hits per month, there are over 700 downloads of the mobile phone app and 700 visits to the digital TV station.

We recognise the additional value of specialist clinics for ankylosing spondylitis and are aware that these currently exist in a number of NHS boards across Scotland, however the provision of services is a matter for each local NHS board. We expect boards to develop and deliver services to meet the needs of their resident populations.

Historic Scotland promotes the Antonine Wall through its marketing activities and through the series of promotional materials produced specifically to raise awareness of Scotland’s five World Heritage Sites. This information is detailed in the answer to question S4W-17598 on 30 October 2013.

In addition specific promotional events to engage the public with the Antonine Wall involved contributions form Historic Scotland as summarised below.

2009

A partnership project to work with young people of secondary school age along the length of the Antonine Wall, in partnership with Glasgow City Council, Falkirk Council and the Hunterian Museum.

2010

On World Heritage Day an Antonine Wall celebration at the Croy Miners’ Welfare community centre, arranged by a partnership of groups all represented on the Access Sub-Group for the Antonine Wall, and two ‘Roman’ costumed interpreters performed in front of 2000 visitors about the Antonine Wall.

The Historic Scotland Colossal Celebration of the Centuries at Fort George. Included a Roman element in which The Antonine Guard, a living history re-enactment group, informed large audiences about Roman history in Scotland.

As part of the Big Roman Week, run by the Friends of Kinneil House, a costumed interpreter performed at Bonnybridge Library and a guided walk of Rough Castle took place.

Two Historic Scotland Rangers were trained by staff from the Hunterian Museum to conduct guided tours along the Antonine Wall.

Learning and Teaching Scotland’s “Scotland’s History” website was launched, including information from Historic Scotland and other partners to promote Roman history in Scotland.

2011

The Antonine Wall Co-ordinator gave talks to the Hadrian’s Wall public Conference and Croy Historical Society on the development of projects on the Antonine Wall.

Historic Scotland engaged a consultant to lead on a World Heritage Day schools event in Falkirk, involving pupils from local schools.

2012

Historic Scotland engaged a consultant to lead on a World Heritage Day community event across all five Scottish World Heritage Sites that culminated in an evening of presentations and displays at Croy Community Centre.

The Antonine Wall Co-ordinator gave talks to the Friends of Kinneil and Hadrian’s Wall public Conference.

Visit Scotland’s Brave Movie Map was distributed across Scotland in Visitor Information Centres and accommodation providers, and included the Antonine Wall World Heritage Site (available from:

http://www.visitscotland.com/brave/itineraries/pdfs/ancient-scotland.pdf).

2013

The Antonine Wall Co-ordinator gave talks to the Falkirk Rotary Club and Hadrian’s Wall public Conference.

HS staff led a walk to Croy Hill and Bar Hill forts as part of the North Lanarkshire Doors open Day Programme, and contributed to a talk on the Scottish Ten project as part of Big Roman Week.

All answers to written parliamentary questions are available on the Parliament’s website, the search facility for which can be found at:

http://www.scottish.parliament.uk/parliamentarybusiness/28877.aspx.

The Antonine Wall was inscribed in 2008 as part of the Frontiers of the Roman Empire World Heritage Site (FRE (AW)), along with Hadrian’s Wall and the German Limes. The initial five-year Management Plan (2008-2012) included various promotional objectives: some of these have been completed, while others will continue into the next plan period (2014-19), including signage strategies, the development of a new website and app, engagement with local tourism providers and the preparation of a five year tourism and destination marketing strategy.

The existing Management Plan, available at:

http://www.historic-scotland.gov.uk/antonine-wall-management-plan.pdf.

was developed and is delivered through a Partnership of five local authorities (East Dunbartonshire, West Dunbartonshire, Glasgow, North Lanarkshire and Falkirk) and Historic Scotland.

A new management plan for the period 2014-19 has been drafted in the same collaborative manner. The consultation version is available at:

http://www.historic-scotland.gov.uk/index/about/consultations/antonineconsultation.htm. The finalised plan is expected to be adopted by all Partners in December 2013.

Promotional material has been developed by all the Partners to the Management Plan as set out below.

Historic Scotland

Antonine Wall promotional materials have been developed as part of a suite of World Heritage Site (WHS) branded leaflets, postcards, pop up display boards, flags and fact sheets have been developed over the last few years, in English and foreign languages, as in the following table. Some formal publications have also been produced. Pages on the HS website in the WHS section allow downloads of information such as the fact sheets, while pages on the ‘visiting sites’ section provides background and access information. The Partnership website www.antoninewall.org provides lots of background information and some detail on visiting the Wall. Material on the Scottish Ten website and social media feeds highlights recent work on the Antonine Wall and promotes it for visitors.

North Lanark Council

The council has produced a walking guide/map to the new trail it has signposted across the local authority stretch of the Antonine Wall. It also has a page on its website dedicated to the Antonine Wall. It is in the process of developing orientation panels to be placed at five key locations around the Antonine Wall in North Lanarkshire.

Falkirk Council

The council has produced both English and German versions of its walking guides to sections of the Antonine Wall across the local authority area. It has a page on the Council website dedicated to the Antonine Wall and funded the interpretation panels at Bo’ness about the Bridgeness Slab and wider Antonine Wall. It also has interpretation panels about the Wall at other locations around the local authority area such as Polmont Woods and Polmont ski slope.

Hadrian’s Wall Website

Hadrian’s Wall are one of the Frontiers of the Roman Empire partners and a page on this website is dedicated to promoting the Antonine Wall.

UNESCO requires management plans to be produced for each WHS to bring together all responsible parties and ensure a coordinated approach to management of the site to preserve its outstanding universal value. Each WHS in Scotland is governed by a board of management plan partners which sets, implements and reviews agreed objectives for a five-year period. National policy and guidance additionally requires planning authorities to establish specific policies to assist in managing development within WHSs and within their wider setting.

For the Antonine Wall, the management plan partners (Historic Scotland and the five local authorities) all own and manage sections of the site. In implementing the management plan, all share responsibility for promotion and protection: through planning processes; through management of visitor attractions (both the site itself and the museums displaying the finds from the site); through direct ownership / guardianship; through individual and partnership websites; through delivering road and path signage; through collaboration on joint projects and investments; through educational and events work both joint and collaborative; and through the development of joint policy such as supplementary planning g uidance.

As part of a transnational Site, the Antonine Wall has an additional international management dimension.

Organisation responsible for protecting and promoting the Antonine Wall.

As a serial transnational World Heritage Site, the Frontiers of the Roman Empire (FRE) WHS presently includes Partners in Scotland, England and Germany. The number of international Partners could grow further in the future as other countries with sections of the second century Roman frontier submit nomination bids to UNESCO. Co-ordination and delivery of this complicated international management arrangement is undertaken at several levels within the Partnership, from strategic to operational.

At a strategic level, the Inter-Governmental Committee (IGC) meets annually and consists of delegations of the State Parties from the countries already inscribed. Delegations include at least one member of the administration in charge of the national section(s) of the FREWHS as well as at least one archaeological expert. The rules and function of the IGC are approved and accepted by all the participating State Parties in the FREWHS, and the IGC is responsible for the co-ordination of the joint international management of the FREWHS and for maintaining compliance with WHC obligations. Delegations of State Parties caring for a section of the

Roman frontier not yet inscribed are welcomed as observers, particularly if considering nomination or already on the tentative list.

At an academic level, a panel of international experts (the Bratislava Group) meets annually, and advises the FREWHS IGC on all cultural heritage management issues. This group forms a key link for passing on “lessons learned” from inscribed sections to those on the tentative list or considering nomination.

At an operational level, co-ordinators and Site managers (the Hexham Group) meet at least once a year, usually more often, to discuss monitoring issues and share best practice approaches to Site management and presentation.

In Scotland, the partners responsible for delivering the management plan for the Antonine Wall are East Dunbartonshire Council, Falkirk Council, Glasgow City Council, Historic Scotland, North Lanarkshire Council and West Dunbartonshire Council. Representatives from each of these organisations form a steering group which prioritises and guides implementation of the aims and objectives set out in the WHS management plan. Specific projects and activities are agreed and delivered through a suite of delivery groups: protection and planning; education; access and interpretation; and conservation and landscape. These delivery groups, as well as including representatives from appropriate services in the partner organisations, also include staff from wider stakeholder organisations such as Forestry Commission Scotland, Scottish Natural Heritage and Scottish Canals, amongst others.

A WHS Co-ordinator ensures effective coordination between the Partners, coordinates and drives forward implementation, monitoring and revision of the management plan and associated action plans/objectives, promotes the OUV and public benefit of the WHS, increases awareness and understanding among partners, stakeholders and the public, and serves as a central point for advice. The co-ordinator is also responsible for periodic reporting to UNESCO.

The Scottish Government fully endorses the global accolade that inscription on the World Heritage List represents and the international obligations that come with this, and actively supports and promotes Scotland’s five World Heritage Sites (WHSs). The Scottish Government’s Cultural Heritage Directorate sets strategic policy and acts as State Party for Scotland. Historic Scotland oversees the review and implementation of the Site Management Plans, is an active Partner in the delivery of each Site Plan, undertakes direct works on properties within the WHSs and actively promotes WHSs. To facilitate and improve this work, Historic Scotland has recently set up a dedicated World Heritage Team, overseen by a programme board of senior staff.

At an international level, Historic Scotland continues to promote its WHSs through the Scottish Ten initiative, an ambitious five year project using cutting edge technology to create exceptionally accurate digital models of Scotland’s five WHS and five international heritage sites. The Scottish Government’s commitment to the promotion and development of UNESCO World Heritage is further demonstrated by its strong desire to secure World Heritage status for the iconic Forth Bridge. The nomination dossier, currently in preparation, will be submitted to UNESCO, via the Department of Culture, Media and Sport, in January 2014.

Historic Scotland promotes individual World Heritage Sites in its marketing activities, and works with other agencies to market and promote the WHS more widely, including Visit Scotland, Scottish Canals and Scottish Natural Heritage.

HS has recently produced a series of promotional materials specifically to raise awareness of Scotland’s five World Heritage Sites, in English and selected foreign languages. This information is detailed below for the period 2009-13.

Promotional activities related to World Heritage Sites for the period 2009-13

2008

Publication “Edge of Empire: The Antonine Wall – Rome’s Scottish Frontier”

Breeze, DJ

Antonine Wall Leaflet

Website : www.antoninewall.org

2009-2013

The Orkney and Antonine Wall sites are promoted annually in the Historic Scotland (HS) Membership Handbook (65,000 copies printed), which goes to all members with the spring magazine.

The Orkney and Antonine Wall sites are included in the 78 “Sites Guide” – print 450,000 in 2013.

These sites are included in the Explorer Pass & Map leaflet - print 210,000

Orkney Islands leaflet – print 60,000

LandmarkPress http://www.welcometoscotland.com/search?q=Antonine+Wall

Listings on Welcome to Scotland website which has up to 1.5 million unique users per year

Historic Scotland Website each site is listed at www.historic-scotland.gov.uk/places

WHSs marketed via HS social media channels.

Orkney sites marketed via entries in What to See & Do Guides

Development of the Orkney Explorer Pass which includes entry to all HS sites.

Production of a specific Orkney rangers leaflet - reprint of 5000 in 2013.

Trade marketing via inclusion in Scottish Heritage Pass and participation at Expo on the Scotland’s Heritage Aisle.

Worked closely with the cruise operators over the period to develop day visits to Orkney WHS in particular.

Partnership working across visitor attractions and businesses in Edinburgh Old Town via Castlehill Group and Edinburgh Capital Group.

Members of Orkney Tourism Group and Outdoor Orkney.

2009

Winter 09 - news piece on 3D scanning of World Heritage sites

Publication (in English and German) of Frontiers of the Roman Empire: The Antonine Wall by Breeze, DJ with Jilek,S & Thiel, A

Production of 1:25,000 Map of the Antonine Wall (HS, RCAHMS and Hunterian Museum)

2010

Summer 10 - Antonine Wall included in the “three to view” piece

2011

Year of Scotland’s Islands promotion – inclusion of Orkney

Spring 11 - news piece featured in HS Members’ magazine promoting World Heritage day

Autumn 11 - news piece in HS Members’ magazine on scanning St Kilda

Winter 11 - Orkney sites featured in HS Members’ magazine as part of island monuments blog piece

2012

Royal Highland Show, Edinburgh – WHS leaflets provided on HS stand

Antonine Wall and Generic WHS leaflets in German provided to Saalburg Roman Fort, Germany, for distribution to visitors

Orkney – Dounby Show and County Show – WHS leaflets provided to WHS Rangers

English Heritage Festival of History – WHS leaflets provided

Spring 12 - News piece in HS Members’ magazine on the Scottish Ten

Summer 12 - Orkney included in a days out piece (full page) in HS Members’ magazine.

Winter 12 - Maeshowe news piece in HS Members’ magazine.

Visit Scotland’s Brave Movie Map

Distributed across Scotland in Visitor Information Centres and accommodation providers, highlights the Antonine Wall as being a World Heritage Site and features listings for Croy Hill, Rough Castle and Bar Hill Fort.

Part of the Ancient Scotland itinerary map which can be downloaded from:

http://www.visitscotland.com/brave/itineraries/pdfs/ancient-scotland.pdf

Series of information postcards of all five Scottish World Heritage Sites, together with a generic one

6ft pop up display stands for each WHS, together with a generic one

Small display counter with imagery of all 5 WHS’s

Generic WHS Leaflet in English, French, Gaelic, German and the “Scottish 10” languages (Gujurati, Hindi, Japanese, Mandarin)

Site specific leaflets for each WHS in English, Gaelic and German

First edition of “Stonechat”, a newsletter for Orkney WHS

2013

Pop up display boards and leaflets provided for Edinburgh World Heritage World Heritage Day Lectures

Leaflets provided to Visit Scotland for industry training / familiarisation workshops

Orkney – Dounby Show and County Show – WHS leaflets provided to WHS Rangers

English Heritage Festival of History – WHS leaflets provided

Promotion of events in HS’s Events Guide with particular emphasis on Rangers Walks in Holyrood Park and on Orkney as part of Year of Natural Scotland activity.

Orkney profiled as part of HS’s start of season campaign in 2013 in partnership with Visit Scotland linked with Year of Natural Scotland

Spring 13 - St Kilda world heritage double page spread in HS Members’ magazine.

Summer 13 - Orkney world heritage double page spread in HS Members’ magazine.

Autumn 13 - New Lanark world heritage double page spread in HS Members’ magazine.

News piece on Antonine Wall in HS Members’ magazine.

Promoted Edinburgh world heritage official bus tour in HS Members’ magazine.

Advertised specialist guided tours at Skara Brae in HS Members’ magazine. 

HS staff are currently working with staff at New Lanark Trust on a membership offer on their wool kits to go in the winter edition of the HS Members’ magazine, and are also helping with retail developments, including branding, staff development days and visual merchandising.

WHS poster and map

On-line fact sheets for each WHS, together with a generic one

Second edition of “Stonechat”, a newsletter for Orkney WHS

Production of “Celebrating World Heritage” flags to promote World Heritage Day.

The Youth Sports Strategy Short life Working Group has 23 members. The group has representatives from the Scottish Government and twelve youth and sports-related organisations. Members of the working group were selected on the basis on their interest and expertise in sport, and representing children and young people.

The membership and the selection process of the Young People’s Sport Panel is an operational matter for sportscotland. I have asked the Chief Executive of sportscotland, to provide the information requested.