Details of VisitScotland’s growth fund awards for the year 2014-15, for the Year of Food and Drink and the period 2015-16 are in the following tables:
Area/Local Authority
|
Recipient’s name
|
Project Description
|
Amount
|
Aberdeen City
|
Aberdeen Festivals
|
An international marketing campaign to promote Aberdeen’s broad range of festivals highlighting nine major events throughout the year, starting with the month-long Arts Across Learning Festival at the end of February. The campaign will aim to align Aberdeen’s festivals, which include everything from music and the visual arts to science and dance, with the city’s rich array of food and drink and its accommodation.
|
£25,000
|
Aberdeen City and Aberdeenshire
|
Golf Aberdeen City and Shire
|
Campaign aimed at increasing awareness of the region as a golfing destination and increasing golfing visitors through familiarisation trips, website creation, event and exhibition attendance, print and online marketing.
|
£22,500
|
Argyll and Bute
|
Gardens of Argyll and Bute
|
To increase visitor numbers to Argyll and Bute gardens and increase the number of gardens in the group, carried out through the use of websites and social media in conjunction with Argyll and the Isles Tourism Cooperative.
|
£12,202
|
Dumfries and Galloway
|
South of Scotland Golfers’ Association
|
To promote Dumfries and Galloway as a region with a varied and good value golf product using online and print marketing.
|
£10,000
|
East, Mid and West Lothian
|
Visit West Lothian
|
Promotion of West, Mid, and East Lothian as a key stopover and destination to the group tour market.
|
£11,900
|
East Lothian
|
East Lothian Golf Tourism Alliance
|
Promotion of East Lothian’s golf product, bringing in ancillary services such as food and drink and accommodation.
|
£22,280
|
Edinburgh, City of
|
Marketing Edinburgh
|
The development of the North American market to secure additional business for the members of Marketing Edinburgh Ltd and the city of Edinburgh as a whole.
|
£39,100
|
Edinburgh, City of
|
Festivals Edinburgh
|
A multi-touchpoint campaign, targeting new markets throughout the year, with tailored ‘spotlight’ festivals message within cities across the UK including, Leicester, Bristol and York have been identified.
|
40,000
|
Highland
|
Cairngorms Business Partnership
|
Cairngorms Business Partnership series of themed mini-campaigns, either product (e.g. cycling) or location specific (e.g. Aviemore).
|
£35,000
|
Highland
|
Lochaber Enterprises Ltd
|
A year-round campaign aimed at encouraging more people from Scotland’s central belt to explore Lochaber. Promoting the region’s outdoor adventure sports, its wildlife and landscapes, as well as its food and drink.
|
£25,000
|
Highland
|
Dornoch
|
A brand new marketing campaign designed to “put Dornoch on the map”. A number of businesses in the partnership have joined forces to target people in the UK who are looking for an ideal short-break destination. Content themes of this campaign will include the promotion of fly fishing lessons, golf tuition, private guided walks at Dunrobin Castle Gardens and expert whisky tasting.
|
£40,000
|
Perth and Kinross
|
Golf Perthshire
|
Maximising the golfing legacy from the 2014 Ryder Cup in Perthshire.
|
£15,414
|
South Ayrshire
|
South Ayrshire Council Year 3
|
Arts and cultural festival designed to complement the creativity and variety of the work of Robert Burns and his legacy. Specific activity includes newly designed programme, targeted distribution strategy and new outdoor display elements.
|
£14,000
|
Stirling
|
Destination Stirling
|
Establishment of a new destination organisation, set up on the back of a Scottish Enterprise funded strategy and with backing from VisitScotland and Stirling Council, to take advantage of 2014 opportunities.
|
£26,000
|
Stirling
|
Breadalbane Tourism Co-operative
|
Campaign designed to build on Ring of Breadalbane Explorer hop-on, hop-off bus and promote ‘Rings’ beyond the bus, such as walking and cycling (on and off-road) routes.
|
£10,000
|
National
|
The Scottish Licensed Trade Association
|
To promote a positive image of Scottish pubs by telling ‘little heard of stories’ associated with pubs across the length and breadth of Scotland using a variety of marketing and communication tools.
|
£60,000
|
National
|
Sail Scotland
|
To increase visitors from key target markets through consumer exhibitions and promotional marketing.
|
£22,500
|
National
|
Scotland’s Gardens
|
A new national network of gardens, nurseries and related businesses working together to showcase the country’s outstanding horticulture to the world. The network aims to achieve an increase in visitor numbers to Scottish gardens, reap financial benefits for its members and drive national and international tourism in the gardens and natural environment sector.
|
£30,000
|
Area/Local Authority
|
Recipient’s name
|
Project Description
|
Amount
|
Aberdeen City and Aberdeenshire
|
Aberdeen City and Shire Food Tourism
|
A new regional collaboration, to position the area as a key part of Scotland’s Larder, showcasing the region’s rich food and drink offering, alongside the area’s natural rural landscape and surroundings.
|
£20,000
|
Argyll and Bute
|
Oban and Lorn Tourism Association
|
A regional campaign, building on Oban’s ‘Seafood Capital of Scotland’ brand, and promoting the area’s natural larder and ‘pasture to plate’ ethos. The campaign will raise awareness of the area’s marine heritage and its prominence in Scotland’s sustainable shellfish and seafood farming industry.
|
£15,000
|
Edinburgh, City of
|
Edinburgh World Heritage
|
A new trail, highlighting locations in the city’s UNESCO World Heritage Sites with historical food connections. The food heritage trail offers a new angle on sites across the old and new town world heritage sites, lining historic buildings and their food traditions.
|
£7,000
|