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Health marketing campaigns are one intervention used by the Scottish Government to support the population of Scotland to live healthy and active lives. They typically support wider programmes of activity or run alongside other interventions.

Where possible, marketing campaigns are evaluated using bespoke quantitative research, as well as where appropriate and available, indicators of direct response to a campaign such as visits to a particular website or web pages, calls to a helpline, vaccine uptake, cancer referrals, etc – during the campaign period.

Quantitative research typically provides campaign related metrics such as awareness, recognition, message take-out, engagement and action taken in response. Knowledge, attitudes and claimed behaviour among the target audience are often also measured and sometimes tracked pre to post campaign or over the longer term.

QALY (quality-adjusted life years) is a metric that is typically used in the evaluation of wider programmes of work or longer term interventions, where felt to be appropriate.

In my capacity as Cabinet Secretary for Net Zero and Energy, I can confirm that I have not met Echt & Dunecht Against Pylons.

There is a long-established practice of Procurators Fiscal instructing the police in their investigation of crime and all suspicious sudden and unexplained deaths.

Investigation and direction may be issued in relation to specific matters in the context of ongoing liaison between the police and Procurators Fiscal who can instruct the police during the course of investigations and when further investigation is required in a case.

This is carried out as routine engagement during the investigative process and as such is not recorded as specific implementation of section 12 of the 1995 Act.

Large-scale, long-duration electricity storage, such as pumped hydro storage, will play a critical role in lessening our dependence on fossil fuels for electricity generation, supporting our net zero ambitions.

It will help to maximise our significant renewable energy generating capacity by providing flexibility to the grid, ensuring that there is a continuous resilient and secure supply of electricity to households and businesses.

Our Fourth National Planning Framework (NPF4) places climate and nature at the centre of our planning system and makes clear our support for all forms of renewable, low-carbon and zero emission technologies, including energy storage. Potential impacts on communities, nature and other receptors are important considerations in the planning process. All applications are subject to site-specific assessments.

Marketing campaigns are one intervention used by the Scottish Government to support the population of Scotland to live healthy and active lives. They typically support wider programmes of activity or run alongside other interventions.

Overall progress against this national outcome is tracked through the National Performance Framework, with the latest available progress on each of the health indicators found on the gov.scot website.

Individual programmes of work will be developed and evaluated to reflect policy aims and objectives in a particular area. These may at times (depending on outcomes being sought) include marketing campaigns.

The Cancer strategy and Cancer action plan (which can be found on gov.scot) provide an example of a wider programme of work which includes marketing campaigns. The Cancer action plan includes a section on Monitoring and Evaluation.

Different programmes of work will be evaluated in different ways and at times this might include the use of QALYs.

The proposed reforms include new standardised processes for developers to share information and consult with local communities and wider stakeholders on plans for new clean energy infrastructure before submitting an application.

This will help to involve communities at an earlier stage where they can most effectively influence outcomes, drive improvement in the quality of applications and speed up the determinations process, with new powers for Scottish Ministers to reject applications that do not meet requirements.

There are no plans to expand the eligibility criteria for our No One Left Behind approach as it already delivers an all-age, place-based employability support system that tackles inequalities in Scotland’s labour market.

No One Left Behind is the approach to devolved employability support between Scottish and Local Government. It builds on the values established at the outset of devolution, and the principles that underpin our policy and delivery:

• provides flexible and person-centred support;

• is more straightforward for people to navigate;

• is better integrated and aligned with other services;

• provides pathways into sustainable and fair work;

• is driven by evidence, including data and the experience of participants; and

• supports more people – particularly those facing multiple barriers – to move into the right job, at the right time.

Given the range of barriers individuals may experience, and that these barriers are often intersectional, the eligibility criteria for individuals to receive employability support in relation to training for employment from No One Left Behind is purposefully broad to ensure local areas have the flexibility they need to respond to local demand.

In my capacity as Cabinet Secretary for Net Zero and Energy, I can confirm that I have not met Save Our Mearns.

In my capacity as Cabinet Secretary for Net Zero and Energy, I can confirm that I have not met Buchan and Formartine Opposed to Big Energy.

In my capacity as Cabinet Secretary for Net Zero and Energy, I can confirm that I have not met Angus Pylon Action Group.