Current status: Answered by Fiona Hyslop on 17 September 2024
To ask the Scottish Government how information on the ScotRail peak fares removal pilot was targeted at (a) those on lower incomes and (b) non-rail users.
The purpose of ScotRail peak fares removal pilot is to encourage modal shift from car to rail, therefore any information promoted by ScotRail aimed to target people who commuted by car and encouraged them to switch to rail.
ScotRail was actively promoting rail travel and rail travel uptake during the pilot. Several advertisements with the key messages of the pilot have been promoted regularly through various channels, including social media, with an average reach of 4 million each.