Current status: Answered by Jim Fairlie on 28 May 2024
To ask the Scottish Government what action it is taking to raise public awareness of wildfire prevention.
The Scottish Government’s public agencies are running promotional campaigns to support responsible enjoyment of the countryside, as part of the wider national visitor management strategy co-ordinated by VisitScotland. This includes messaging which relates to responsible lighting of fires, strongly emphasising for example the use of camping stoves. It also highlights the need to follow any relevant local guidance and promotes sensible behaviours. The campaigns are being taken forward through both traditional and social media, including work with online influencers to help reach audiences that are otherwise difficult to engage.
Figures show there has been widespread public engagement with these campaigns over previous summer periods. For example, in 2023 NatureScot's social media influencer videos on responsible camping and fires had over 82,000 plays, and media campaigns by Forestry and Land Scotland and Cairngorms National Park Authority had a combined readership of over 3.1 million. It seems likely that the presence of rangers at key hotspots is important in allowing regular face to face interaction with visitors.
In addition, land managers have been advised to use time limited local signage or other communication methods to inform people when there are high risk conditions, working with local authorities and National Park Authorities. The fires messaging framework has recently been refreshed.