Skip to main content

Language: English / Gàidhlig


Seòmar agus comataidhean

Question reference: S6W-26748

  • Date lodged: 8 April 2024
  • Current status: Answered by Siobhian Brown on 24 April 2024


To ask the Scottish Government how much the "hate monster" public information campaign has cost.


The ‘Hate Monster’ is a Police Scotland campaign which ran for 6 weeks in Spring last year. The Scottish Government does not hold this information.

I will assume you are referring to the Scottish Government’s ‘Hate Hurts’ campaign which ran in March. The campaign showed the impact that hate crime has on those affected to help people recognise their experiences, highlighted the forms that hate crime can take and encouraged those who are witnesses to, or victims of hate crime to report it.

The campaign sends a message of reassurance to all communities in Scotland that hate crime will not be tolerated. c£390k was invested in the ‘Hate Hurts’ national campaign which included a broadcast and print.