Question reference: S6W-23691
- Date lodged: 7 December 2023
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Current status: Answered by Fiona Hyslop on 15 December 2023
Question
To ask the Scottish Government whether it will provide an update on how much it has spent on the promotion of the Young Persons’ (Under 22s) Free Bus Travel scheme to date, broken down by spend on (a) the national marketing campaign and (b) other costs.
Answer
A national marketing campaign raising awareness and encouraging uptake for the Young Persons’ Free Bus Travel Scheme was undertaken in autumn 2022. PR and marketing activity was also undertaken during COP26 to promote the scheme ahead of its launch.
The following table provides the spend as at 13 December 2023 (inclusive of VAT where applicable) for both campaigns.
Messaging to promote the scheme was included in our Choose the Bus campaign, co-funded by the bus industry, however it is not possible to provide specific costs as under 22s was not the campaign’s primary focus.
Spend (as at 13 Dec 2023) | |
National Marketing Campaign Autumn 2022 | £958,888 |
COP26 PR and Marketing Autumn 2021 | £204,656 |
Total | £1,163,544 |