Question reference: S6W-11583
- Date lodged: 17 October 2022
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Current status: Answered by Keith Brown on 1 November 2022
Question
To ask the Scottish Government how much funding has been allocated to the Ready Scotland campaign in (a) each of the past three years and (b) 2022, and how much of this funding has been (i) spent on or (ii) allocated to (A) digital, (B) radio and (C) other forms of advertising.
Answer
The Scottish Government allocates a budget of £70,000 per annum to the Ready Scotland campaign, comprising a website, social media, radio and digital advertising. If required spend is likely to exceed this figure, facility exists within the relevant Scottish Government Directorate to increase the available funding.
This £70,000 budget has been in place each year since 2019-20. The actual amount spent on the Ready Scotland campaign in each financial year fluctuates markedly due to the variable number of Amber or Red weather warnings each year which require a campaign activation.
The costs in the table show the actual spend at financial year end. In the case of 2022-23 the total costs is shown as the actual spend at 31 October 2022.
| Financial Year | Website | Severe Weather Activations | Other, e.g. design and printing | Total spend on Ready Scotland Campaign | |
| Radio | Digital | ||||
| 2019-20 | £16,176 | £9,519 | £11,824 | £790 | £38,309 |
| 2020-21 | £18,343 | £9,844.50 | £30,141 | £6,873 | £59,441 |
| 2021-22 | £3,011 | £8,230 | £40,201 | £3,324 | £54,766 |
| 2022-23 | £14,119 | £2,150 | £11,906 | £0 | £28,175 |