Question reference: S5W-26757
- Date lodged: 18 December 2019
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Current status: Answered by Joe FitzPatrick on 8 January 2020
Question
To ask the Scottish Government how the evidence cited in the 2019 NHS Scotland report, Impact of In-premise Marketing on Consumer Purchasing and Consumption, specifically shows that restricting or banning (a) multi-buys, including meal deals, buy one get one free and three for two offers, (b) free products or free samples, (c) the sale of unlimited amounts for a fixed charge, such as unlimited refills, (d) upselling, (e) physical or electronic coupons, (f) purchase rewards, such as toys, vouchers, loyalty card points, reduced price for another product or competition entry, (g) checkout, end-of-aisle, front of store or island/bin displays and (h) the promotion of value, will result in healthier diets.
Answer
The 2019 NHS Health Scotland report Impact of in-premise marketing on consumer purchasing and consumption of food provides an initial review of evidence on the impact of in-premise marketing of high fat, sugar and salt (HFSS) food and drink on consumer behaviour, both in the retail and the out-of-home food sectors. It focuses exclusively on elements of marketing that do not involve a reduction in price, namely positioning, packaging and value-adding promotions.