Current status: Answered by Henry McLeish on 27 July 1999
To ask the Scottish Executive whether it will request that the Scottish Tourist Board introduce a marketing campaign to promote Scotland as an autumn holiday destination in order to boost the tourist industry in Scotland this year.
The STB in partnership with the industry has since 1995 undertaken a campaign focused on generating additional business in the October and November period. This is estimated to have generated an additional £5 million spend in 1998. Plans for a 1999 campaign are well advanced.